Gizmodo posted a video on how to release an Apple product in 5 easy steps. It's pretty hilarious when it's dissected this way.
1. Talk Smack.
2. Say "most" a lot.
3. Compare your product to small stuff.
4. Toss in a "boom"
5. Wait for applause.
6. Profit?
The "It's the most wonderful mouse you've ever used" line is hilarious. The round "puck" mouse for the iMac was probably hands down the worst product Apple ever produced. I'd rather use a Newton than have to use one of those damn mice.
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